Mexico is the special guest country of this year's FICOD International Forum, in Madrid, and KNFRT RECS was specially invited to represent our country in the area of digital music and audiovisual digital contents.

What is FICOD

Promoted by the Ministry of Industry, Tourism and Trade together with the Secretary of State for Telecommunications, Ficod was set up in 2007. Its organisation was entrusted to Red.es and its purpose, within the framework of the Avanza Plan, is to develop and boost the Spanish Digital Content Industry, with special emphasis on Spanish speaking markets.

Importance of the Spanish language in the world:

• Almost 450 million Spanish speakers

• More than 102 million Internet users

For this reason it has become the benchmark meeting place for professionals from the fields of television, film, music, interactive digital leisure, animation, education, audio-visual production, digital publications, user generated content (UGC), social networks, the blogosphere, interactive advertising, etc. The entire value chain of the sector is represented: distribution, devices, finance, training, internationalisation, audiences, pay per view media, public policies, digital television, audiences, e-commerce, etc.

• Spanish industry and, by extension, the entire Spanish speaking market, needs to increase its international presence, in relation to the intensive presence of content from the US and Asia.
• In percentage terms, the weight of Spain's digital content industry in the country's GDP is below the levels of its European counterparts.

The 15,000 plus attendees and almost 300 accredited communication media representatives at the 2009 edition are proof of the growing interest in FICOD.